While editing our website today, I updated the text on a couple of arrangements where our picture is featured instead of floral photos we were provided by the website provider. Here is the text that accompanied: “Bright colors bring smiles, creativity brings the ‘Wow’ factor, and the long-lasting flowers make a lasting impression as they are surprised each day at the changing design. Designed with lasting impact in mind, this arrangement is typically delivered with the lilies mostly in the bud stage, so the recipient has the delight of watching the blooms open at their home or office!”
While updating our website, I realized this is a perfect blog post. Short, to the point, and yet sharing our perspective and the way we think about flowers, and the dilemma we face sometimes with flower pictures online.
Why is this even an issue? (Or what do you mean it won’t look exactly like the picture?)
This is an issue with Lily arrangements, and Asiatic and Oriental Lilies particularly. They are cut with the buds fully closed, and they open nicely once they are given a fresh cut. We want our clients to enjoy the flowers as long as possible, so sometimes they are sent out to the home with just a few open blooms, or mostly closed blooms, like the bouquet at right.
Many floral pictures show the lilies almost all fully open, like the picture at left.
This makes the bouquet look awesome in the pictures, and yet, with the blooms mostly open, the bouquet will not last as long, losing up to 50-70% of the time of enjoyment in the home.
So which do you prefer?
And we realize the preference may depend on the occasion. For a floral arrangement going to a celebration of life service, or a party, you want the open lilies and other flowers because of the visual impact at the event. When the flowers are going to the home, to celebrate a birthday, anniversary or other special occasion, there is more flexibility.
We’d like to know – do you think about this when you see a bouquet online where the flowers are all completely open?